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Hello, I'm Roy

Nobody is born a professional at their industry - everyone who wants to be exceptional at something has to work hard at it. Read below for my previous job experience which made me the proud product expert that I am.

Home: CV

Digital Health Product Manager


(Medical B2B, B2C)

  • Full product lifecycle management of all direct to consumer products

  • Leading the consumer product strategy and roadmap

  • Defining and prioritizing detailed product specifications, including user stories and technical specifications while working closely with R&D to ensure accurate execution

  • Defining and designing medical grade IoT connected hardware to work with native mobile apps

  • Utilizing product BI & big data analysis to increase value and performance

  • Conducting user research and usability tests; analyze results and apply insights in product enhancements

  • Key role in defining product marketing strategy

  • Working closely with business partners, channeling their needs and requirements into roadmap product releases

  • Applying lean product management methodologies and tools to dramatically improve execution

Key productsEarlySense Percept, EarlySense Live

Mobile Product UX Team Lead


(Online Gaming, B2B)

  • Designed and led the development of company’s entire mobile platform from the ground up, including detailed functional design of the entire player’s experience and business-critical flows

  • Designed and launched the world’s first pure mobile lottery gaming experience that changes how people purchase lottery tickets online

  • Directly responsible for over 300% improvement in mobile usage KPIs since taking over the mobile product

  • Measure and analyze product performance against key metrics

  • Continuously generate product improvements and expansions

  • Small-sized product team management

Key products: DBG Platform, Mobile Platform

Product Marketing Manager

Partner Communications

(Telecom, B2C)

  • Generating Business plans, Go-to-Market plans, Business models and Product pricing schemes

  • Identifying trends and market needs

  • UX interface design of native iOS/Android apps as well as self-service web interfaces used by thousands of consumers

  • Accompany marketing campaigns and PR moves (ATL, BTL, Digital)

Key product: Orange Friendly

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Get in Touch

Interested in learning more about me, my work or how contribute to your company? Feel free to reach out anytime, I would be more than happy to chat.


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