Hello, I'm Roy

Nobody is born a professional at their industry - everyone who wants to be exceptional at something has to work hard at it. Read below for my previous job experience which made me the proud product expert that I am.

Digital Health Product Manager

EarlySense

(Medical B2B, B2C)

• Full product lifecycle management of all direct to consumer products

• Leading the consumer product strategy and roadmap

• Defining and prioritizing detailed product specifications, including user stories and technical specifications while working closely with R&D to ensure accurate execution

• Defining and designing medical grade IoT connected hardware to work with native mobile apps

• Utilizing product BI & big data analysis to increase value and performance

• Conducting user research and usability tests; analyze results and apply insights in product enhancements

• Key role in defining product marketing strategy

• Working closely with business partners, channeling their needs and requirements into roadmap product releases

• Applying lean product management methodologies and tools to dramatically improve execution

​Key products: EarlySense Percept, EarlySense Live

Mobile Product UX Team Lead

Neogames

(Online Gaming, B2B)

• Designed and led the development of company’s entire mobile platform from the ground up, including detailed functional design of the entire player’s experience and business-critical flows

• Designed and launched the world’s first pure mobile lottery gaming experience that changes how people purchase lottery tickets online

• Directly responsible for over 300% improvement in mobile usage KPIs since taking over the mobile product

• Measure and analyze product performance against key metrics

• Continuously generate product improvements and expansions

• Small-sized product team management

​​

​Key products: DBG Platform, Mobile Platform

Product Marketing Manager

Partner Communications

(Telecom, B2C)

• Generating Business plans, Go-to-Market plans, Business models and Product pricing schemes

• Identifying trends and market needs

• UX interface design of native iOS/Android apps as well as self-service web interfaces used by thousands of consumers

• Accompany marketing campaigns and PR moves (ATL, BTL, Digital)

​​

​Key product: Orange Friendly