054-2429192
EarlySense Percept
World's 1st Contact-Free Women's Fertility Tracker
An FDA listed medical device which seamlessly monitors physiological signals including heart rate and breathing to accurately predict ovulation
My Roles
Outbound Product Management
Conducted market analysis, user surveys and interviews, competitive research, business models
Inbound Product Management
Wrote full product requirements, worked closely with R&D, algorithms, QA, regulation, marketing to verify proper execution
Native App UX Design
Designed a simple, easy to use & efficient app, including functional prototyping, user testing, app publishing, usage tracking
Product Branding & Packaging
Defined product branding concept, tone of voice and app look & feel. Designed the product's retail package
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Awards
From The Media
Talking About Percept
Feng Shui Mommy
"Thank goodness for this nifty tracker because I was this close to making my husband help me track my basal body temperature and help me decipher what discharge was “ovulation discharge” – not as romantic as it sounds."
mighty MOMS
"It was packaged beautifully! The box even came with fun, gold strips of paper confetti.
The monitor itself is very simple and sleek in shape and design. The tracking app is also just gorgeous!"
in due time
"I love that it’s a contact-free monitor. Contact-free! No poking or prodding or peeing! And I love that it automatically connects to my phone and offers a user-friendly app."