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054-2429192
Orange Friendly
Israel's First Smartphone for the Elderly
An acclaimed simple and easy to use launcher pre-installed on an Android smartphone aimed to lower technological barriers and assist the elderly join the smartphone experience.
Orange Friendly: Text
My Roles
Outbound Product Management
Conducted market analysis, user surveys and interviews, created a new local market segment
Inbound Product Management
Wrote full product requirements, worked closely with phone OEM, R&D, QA, regulation, graphic designers and marketing to verify proper execution
Android Launcher UX Design
Introduced a whole experience to the elderly and non-tech savvy users who refrained from upgrading to smartphones. UX was designed to reduce stress, promote capability and ease of use
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From The Media
Talking About Orange Friendly
Orange Friendly: Testimonials
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